I WORK AT THEATER ROTTERDAM, AND I THINK ITS UNIQUE THAT THE THEATRE IS ONE OF THE ONLY PLACES WHERE PEOPLE DONT CHECK THEIR PHONE (ALL THE TIME), OR MAKE PICTURES

AND SO I CAME TO THE IDEA TO TAKE THIS "SYSTEM" OUT OF THE THEATRE AND PLACE IT AROUND OTHER EVENTS.

1.

GOT REALLY INSPIRED BY JULIAN HETZEL, MARINA ABRAMOVIC AND ALEXANDRA BROEDER

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2.

I WENT TO THIS LECTURE ABOUT SCREENTIME, WHERE THEY POINTED

ON THE FACT THAT APPS ARE MADE TO GET OUR ATTENTION AND TIME

THIS IS SOMETHING WE GIVE THEM WITHOUT BEING AWARE OF THAT.

I WANT TO CREATE AN EXPERIENCE WHERE YOU BECOME AWARE OF THE TIME

AND ATTENTION YOU GIVE TO SOMETHING. GET FOCUSSED, GET IN A FLOW,

SOME KIND OF A "SYSTEM" TO EXPERIENCE, IN THE FORM OF A PERFORMANCE

3.

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SKETCHES:

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ESSENCE IS TO CREATE BALANCE IN OUR RELATIONSHIP WITH TECHNOLOGY, IN PARTICULAR WITH THE SMARTPHONE. ENJOY THE ACTIVITY WITH FULL ATTENTION IN STEAD OF BEING DISTRACTED BY THE PHONE ALL THE TIME

THE ENTRANCE, WHERE YOU WILL LEAVE YOUR PHONE IN ONE OF THE CAPSULE-LOCKERS. THIS IS BASED ON THE CAPSULE HOTELS IN JAPAN.

THE CAPSULE HOTEL WAS SOMETHING I THOUGHT ABOUT IMMEDIATLY BECAUSE ITS SOMETHING HUMAN AND INHUMAN AT THE SAME TIME. FOR ME THATS A METAPHOR FOR THE ROLE THE PHONE PLAYS IN OUR LIFE.

IF YOU LEAVE YOUR PHONE, YOU'LL GET A CLOAKNUMBER/KEY FOR WHEN U PICK UP YOUR PHONE LATER.

I GOT INSPIRED BY THE JAPANESE RITUALS, LIKE IN THE CAPSULE HOTEL, WHERE YOU GET A YUKATA (KIMONO) FOR BATHING "TIME TO RELAX". THE PRINTS INSPIRE ME TO MAKE KEYCORDS.

WE TREAT OUR PHONE LIKE ITS PART OF OUR BODY, AND IF YOU LEAVE YOUR PHONE, YOU WILL PROBABLY ASK THE GIRLS AT THE DESK IF THEY WILL TAKE GOOD CARE OF THEM...

I ALSO GOT INSPIRED BY THIS BOOK I READ, IKIGAI.

"IKIGAI SHEDS LIGHT ON THE IMPORTANCE OF FOCUS, SOCIAL TIES AND A HEALTHY LIFESTYLE"

THIS IS ALSO THE IMPORTANTCE/GOAL AND FASCINATION IN MY PROJECT

INTERESTING FACT:

STEVE JOBS WAS A JAPANOPHILE...

HE WAS INSPIRED BY THE JAPANESE ZEN AESTHETIC OF SIMPLICITY. AN AVID FOLLOWER OF ZEN BUDDHISM, HE LED APPLE IN ADOPTING THE MANTRA "SIMPLICITY IS THE ULTIMATE SOPHISTICATION"

4.

STEP 1.

STEP 3.

STEP 2.

IT IS POSSIBLE THAT THERE'S SOMETHING INSIDE WHERE YOU REALLY NEED A PHOTO OF.
AT THE ENTRANCE YOU CAN BUY TICKETS (MAYBE WITH THE TIME YOU ARE IN?) TO HAVE A
PICTURE MADE.
GIRLS (ME'S) WALKING AROUND WITH CAMERA'S

I CHOSE FOR ME'S EVERYWHERE, IT REFERS TO THE FACT THAT IF WE'RE ON OUR PHONE, WE'RE AT SEVERAL PLACES AT THE SAME TIME. IT ALSO GIVES A FREAKY EFFECT AND IS EASY FOR PEOPLE TO RECOGNISE.

"IF YOU WANT TO ASK SOMETHING, ILL BE WALKING AROUND.."

I WANT TO DRESS THE ME'S IN YUKATA'S. THAT MAKES THEM EVEN MORE RECOGNISABLE AND FITS THE CONCEPT.

STEP 3.

IF YOU PICK UP YOUR PHONE, YOU WILL RECEIVE IT IN A BROWN PAPERBAG WITH A POETIC/INFORMATIONAL TEXT THAT TELLS YOU "THIS PHONE IS JUST A PRODUCT. USE IT AS A PRODUCT AND DONT LET IT TAKE OVER YOUR LIFE".

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4.

INSPIRATION FOR VISUAL/TYPOGRAPHY/PATTERNS

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RELEVANT:
STEDELIJK MUSEUM SCHIEDAM:
VISIT ROTHKO WITHOUT YOUR PHONE

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WITH THIS IDEA/SYSTEM, IM THINKING ABOUT AN EXTERNAL PARTNER LIKE THEATER ROTTERDAM, WHO CAN HELP ME TO GET INSIGHTS IN THE SYSTEM WHICH IS NORMAL IN THEATERS, WHICH I CAN ADD TO NEW ACTIVITIES, THOSE WILL THEN BE MY OTHER EXTERNAL PARTNER. MAYBE LIKE A FOOD FESTIVAL.

OTHER IDEA IS THAT A PICTURE IS MADE WITH THEIR PHONE, SOMETHING UNIQUE EVERYTIME, WHICH MAKE PEOPLE SHARE THIS PICTURE WHICH CONTRIBUTES TO THE FACT "PIC OR IT DIDNT HAPPEN" (see notes i took from talk with Robin Laurens in AGENDA)